font used: Plump
I had recently seen an offset shadow on text that had a transparent gap between the text and its shadow. I decided to attempt his effect by adding a stroke to the the text and then subtracting that stroke from the shadow. (I also added a small blur on the shadow layer as the edges of the selection weren’t anti-aliased and adding a blur was easier than going back in my history).
I added a grunge texture to the background and overlayed it and finished by adding a hue and saturation adjustment to the background and shifting it to quickly experiment with different colours. just for kicks I inverted the whole thing and tried a few that way.
Color pallet for the letters on adobe color
Here I took an image I captured while in Glenveagh National Park in Co. Donegal, Ireland; and tried to apply some branding techniques I had seen online. wearetribe.co use this look a lot especially in their email marketing material.
Illustrator makes it easy to skew text, whereas Photoshop presents no easy way to achieve the same result without rasterising the text and losing quality.
The look is simply achieved my placing a solid colour layer over the (black and white) photo layer and setting its opacity to around 50-60%.
More experimentation is needed in this style I think. The flow and appearance of the text could possibly be made to work better with the background image as well as the pattern.
More full resolution photos from Glenveagh can be found on my flickr
(Incidentally this is also the same image I’ve used for the site header)