Animating Ads – After Effects

  • Square aspect ratio for social media marketing
  • Creating assets in photoshop (product image) and illustrator (stars) before hand meaning after effects only needs to be used for keyframe animation
  • Easing and motion blur to make the movements feel more natural and easier to watch
  • I started with a sketch to get the initial idea on to paper, I find this helps even with simple animations

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Screenshot 2020-03-07 at 23.05.21

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