Spotify’s promotional and social media material, especially their in-feed adverts for 3 months premium membership for £9.99, has a look that involves shapes and “bold” colours. Not huge colours but eye catching at least.
It was the squiggly line especially that got me wondering how I would make them in illustrator…? So I used adobe illustrator and threw shapes at an artboard till it looked good, and while I was doing that I looked at the colours I was pulling from adobes color website and thinking what i would look like if the hue was animated in after effects as I’ve tried this during other projects in the past.
So I pulled the finished image into Photoshop and added a hue/saturation adjustment layer.
While the image was in Photoshop I tried making it black and white as I was curious what it might look like with a single colour overlay. Then after trying a gradient map adjustment layer it seems as thought the base image could be adapted to suit any theme on a site or for a brand for example.
I intend to experiment more with this style in the future and would like to find out if I can increase the aesthetic quality by adjusting the positioning of the shapes or what shapes are used etc… There really are a million options for this style.
While creating some animated line drawings I wanted to make them slightly more visually interesting than simply adding easing.
Posterize time is an effect which essentially reduces the amount of frames outputted. It gives a great look to motion graphics and works especially well when the animation keyframes have a decent amount of easing applied.
The appearance of motion blur is also reduced by this effect so you might want to experiment.
The original line drawing was created in illustrator and then imported into Ae there’s plenty of guides for how to do this online.
Here I took an image I captured while in Glenveagh National Park in Co. Donegal, Ireland; and tried to apply some branding techniques I had seen online. wearetribe.co use this look a lot especially in their email marketing material.
Illustrator makes it easy to skew text, whereas Photoshop presents no easy way to achieve the same result without rasterising the text and losing quality.
The look is simply achieved my placing a solid colour layer over the (black and white) photo layer and setting its opacity to around 50-60%.
More experimentation is needed in this style I think. The flow and appearance of the text could possibly be made to work better with the background image as well as the pattern.
More full resolution photos from Glenveagh can be found on my flickr
(Incidentally this is also the same image I’ve used for the site header)