Art Geko

 

Art Geko? Art Deco? …

Inspirations:

Process:

Spotify’s promotional and social media material, especially their in-feed adverts for 3 months premium membership for £9.99, has a look that involves shapes and “bold” colours. Not huge colours but eye catching at least.
It was the squiggly line especially that got me wondering how I would make them in illustrator…? So I used adobe illustrator and threw shapes at an artboard till it looked good, and while I was doing that I looked at the colours I was pulling from adobes color website and thinking what i would look like if the hue was animated in after effects as I’ve tried this during other projects in the past.

illustrator screenshot

So I pulled the finished image into Photoshop and added a hue/saturation adjustment layer.

animated hue
apologies for low image quality
numero uno
The final image – currently the header image for this site (this may have changed at time of reading)

While the image was in Photoshop I tried making it black and white as I was curious what it might look like with a single colour overlay. Then after trying a gradient map adjustment layer it seems as thought the base image could be adapted to suit any theme on a site or for a brand for example.

BandW
Black and White just using the default Photoshop black and white adjustment layer preset

 

I intend to experiment more with this style in the future and would like to find out if I can increase the aesthetic quality by adjusting the positioning of the shapes or what shapes are used etc… There really are a million options for this style.

Posterize Time effect

 

While creating some animated line drawings I wanted to make them slightly more visually interesting than simply adding easing.

line-animation-testPosterize time is an effect which essentially reduces the amount of frames outputted. It gives a great look to motion graphics and works especially well when the animation keyframes have a decent amount of easing applied.

The appearance of motion blur is also reduced by this effect so you might want to experiment.
The original line drawing was created in illustrator and then imported into Ae there’s plenty of guides for how to do this online.